In this interview, Kaspar Schmocker explains how to create demand for a brand new product,…
A STORY BEHIND EVERY PRODUCT
Meet Nancy and Karina, the creators of the ÚNICO Pop-Up Market, which on 21st December will feature unique creative products from around the world in Basel. Visitors can expect to see dozens of fashion, design and art brands created by small companies from Switzerland, Mexico, Egypt, Brazil, Portugal, Kenya and other countries.
The idea for the fair came from the personal experience of its founders, who after moving to Switzerland launched their own business projects at the intersection of cultures. As they developed their businesses, they got to know other entrepreneurs from the multicultural Basel scene and were inspired to bring together like-minded creative people.
About the fair: more than shopping
The ÚNICO Pop-Up Market is an inclusive multicultural fair that presents unique fashion, design and art products from small businesses and independent artists.
The concept focuses on the environmental friendliness of production, the individuality of each brand and inspiring stories from its creators. Here, artists from different cultural backgrounds join forces to create a space of creativity without borders.
In the ÚNICO Pop-Up Market not only can you buy unique products, you can also make new contacts, be inspired by unusual creative solutions and find interesting business ideas.
This is already the third ÚNICO Pop-Up Market in Basel. Each new event attracts more and more guests and represents an increasing variety of products, cultures and projects.
This time, 20 brands from Switzerland, Mexico, Ecuador, Turkey, Brazil, Egypt, Italy, Portugal, Chile and Kenya will exhibit their products.
About the organizers: inspired by entrepreneurship
They came to Switzerland to follow their love and found their vocation here in supporting small businesses and multicultural projects.
Nancy González (Mexico) has been living in Basel since 2015 and is co-founder of Manifesto, a company that uses textile printing to promote inclusion and equality around the world.
Karina Shuford (Ecuador) moved to Basel three years ago and recently launched the Killari Andean Handicrafts project which supports families and small businesses in remote indigenous communities in Ecuador and Peru by distributing their products in Switzerland.
“The idea for the ÚNICO arose in one of our discussions when we talked about the extraordinary multicultural nature of Basel. In this extensive international scene there is a strong interest in authentic products and unique creations as well as a desire to know who stands behind them.
We are inspired by entrepreneurship. Therefore, with the ÚNICO project we wanted to create a new joint space in which independent artists, designers and representatives of small businesses can showcase and promote their products. The exhibitors at this fair are entrepreneurs with different cultural backgrounds who now live in Switzerland and are shaping their path in business and creativity.
We warmly invite everyone who appreciates and supports cultural diversity and inclusivity to visit ÚNICO market on December 21st.” – Nancy & Karina.